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    Browsing by Author "Chai, Joe C Y"

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    • Effective brand positioning of universities amongst Chinese societies in Singapore and Malaysia 

      Chung, Kim-Choy; Fam, Kim-Shyan; Holdsworth, David K; Chai, Joe C Y
      Although branding has become the latest focus in tertiary education to attract international students, little has been written about the influence of brand message on student’s choice of education destination in Asian ...

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