Browsing by Author "Chung, Kim-Choy"
Now showing items 1-7 of 7
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Antecedent of brand trust in e-tertiary education
Chung, Kim-Choy; Fam, Kim-Shyan; Holdsworth, David KTrust decreases the perceived risk of using a service. Since e-learners have no direct contact with the education providers, trust plays an important role in an e-tertiary setting. In a review of the literature, hypotheses ... -
Brand trust as quality cues in online tertiary education
Chung, Kim-Choy; Tan, Shin ShinIn Malaysia and Singapore, Internet-based education has not attracted as many students as had been expected. It is reckoned that trust decreases the perceived risk of using a service. Since online learners have no direct ... -
Consumer behaviour in e-tertiary education: a Singapore perspective
Chung, Kim-Choy; Fam, Kim-Shyan; Holdsworth, David KIn spite of the extensive studies in online education, there is a lack of empirical study within the marketing paradigm. In Singapore, Internet-based education has not attracted as many students as had been expected. The ... -
Effective brand positioning of universities amongst Chinese societies in Singapore and Malaysia
Chung, Kim-Choy; Fam, Kim-Shyan; Holdsworth, David K; Chai, Joe C YAlthough branding has become the latest focus in tertiary education to attract international students, little has been written about the influence of brand message on student’s choice of education destination in Asian ... -
Insolvency prediction model using multivariate discriminant analysis and artificial neural network for the finance industry in New Zealand
Chung, Kim-Choy; Tan, Shin Shin; Holdsworth, David KModels of insolvency are important for managers who may not appreciate how serious the financial health of their company is becoming until it is too late to take effective action. Multivariate discriminant analysis and ... -
Relationship building in small businesses - the case of linking personal selling with collectivism
Fam, Kim-Shyan; Simpson, Lisa; Yang, Lin; Chung, Kim-ChoyThis paper examines the link between personal selling and collectivism found in small clothing and shoe retailers in New Zealand, Portugal and Hungary. The study uses three culturally similar, predominately Anglophone ... -
Understanding ethnic Chinese student’s tertiary education decision-making
Chung, Kim-Choy; Fam, Kim-Shyan; Holdsworth, David KAlthough branding has become the latest focus in tertiary education to attract international students, little has been written about the influence of brand message on student's choice of education destination in relation ...