Browsing by Author "Erdogan, B Zafer"

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Advertising of controversial products: a cross-cultural study

Waller, David S; Fam, Kim-Shyan; Erdogan, B Zafer

Purpose – The purpose of this paper is to determine attitudes towards the advertising of certain controversial products/services and reasons for being offensive across four different countries, Malaysia, New Zealand, Turkey ...
The influence of religion on attitudes towards the advertising of controversial products

Fam, Kim-Shyan; Waller, David S; Erdogan, B Zafer

In a constantly changing and increasingly globalized world, religion still plays a significant role in influencing social and consumer behavior. This study will analyze what influence religion and intensity of belief has ...