Browsing by Author "Mitchell, Richard"

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  • The 2003 New Zealand wineries’ survey 

    Christensen, David; Hall, C Michael; Mitchell, Richard
    In 1997/98 a survey was conducted of New Zealand wineries with respect to their attitudes towards wine tourism and their relationship to key wine and food tourism stakeholders (Hall & Johnson, 1998). The survey was the ...

  • Wine tourism and the generation Y market: any possibilities? 

    Treloar, Peter; Hall, C Michael; Mitchell, Richard
    Changes in the operating environment for the wine industry in Australia and New Zealand have led to an increasing focus on wine tourism as a potential distribution method to grow a winery’s individual consumer base. Wine ...