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    Browsing by Author "Harris, Phil"

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    • Does negative advertising work? 

      Kolovos, Ioannis; Harris, Phil
      In an overview of the use of negative advertising through the years, Kaid (1999) notes a real increase in the number of negative advertisements used in presidential campaigns. From 1952 to 1996, such ads made up about 38% ...
    • Machiavelli, political marketing and reinventing government 

      Harris, Phil
      Niccolo Machiavelli is used as a guide to some of the key issues facing modern government and applies his insights into the effective management and development of civic society. Political Marketing, Good Governance, ...
    • Machiavellian marketing: justifying ends and means in the modern politics 

      Harris, Phil
      Niccolo Machiavelli is used as a guide to some of the key issues facing modern government and applies his insights into the effective management and development of civic society. Political Marketing, Good Governance, ...
    • Marketing the mayor: political marketing and the Livingstone4London mayoral election campaign 

      Harris, Phil; Ward, Matthew
      Political marketing is commonly regarded as synonymous with the use of persuasive techniques in campaigns to promote both politicians and their policies. The borrowing of professional communication tools, such as advertising ...
    • Perceptions of political marketing in Sweden: a comparative perspective 

      Harris, Phil; Lock, Andrew; Nievelt, Terese
      The political marketing academic literature is largely an Anglo-Saxon one, with the main European contributions coming from Ireland and the UK. Comparatively little has been written explicitly about political marketing in ...
    • Political marketing and political communication: the relationship revisited 

      Kolovos, Ioannis; Harris, Phil
      Harrop (1990) perceives political marketing as being not just about political advertising, party political broadcasts and electoral speeches but covering the whole area of party positioning in the electoral market. Kavanagh ...
    • Sleaze or clear blue water: the evolution of corporate and pressure group representation at the major UK party conferences 

      Harris, Phil; Lock, Andrew
      There has been growing academic and public interest in corporate political lobbying in both the UK and EU in recent years. In Britain, links between politicians and commercial interests have been one of the areas examined ...
    • Voter apathy in British elections: causes and remedies 

      Kolovos, Ioannis; Harris, Phil
      The turnout for the 2001 General election in Britain was the lowest ever after full adult suffrage. This essay presents the theoretical explanations of voter apathy and then reviews the literature on the causes behind the ...

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