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Browsing by Author "Harris, Phil"
Now showing items 1-8 of 8
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(Other Type, 2005)In an overview of the use of negative advertising through the years, Kaid (1999) notes a real increase in the number of negative advertisements used in presidential campaigns. From 1952 to 1996, such ads made up about 38% ... -
(Conference or Workshop Item (Keynote/plenary), Government Marketing Conference, 2000)Niccolo Machiavelli is used as a guide to some of the key issues facing modern government and applies his insights into the effective management and development of civic society. Political Marketing, Good Governance, ... -
(Conference or Workshop Item (Paper), The Chartered Institute of Marketing Conference, 2003)Niccolo Machiavelli is used as a guide to some of the key issues facing modern government and applies his insights into the effective management and development of civic society. Political Marketing, Good Governance, ... -
(Other Type, 2000)Political marketing is commonly regarded as synonymous with the use of persuasive techniques in campaigns to promote both politicians and their policies. The borrowing of professional communication tools, such as advertising ... -
(Discussion Paper, 2002)The political marketing academic literature is largely an Anglo-Saxon one, with the main European contributions coming from Ireland and the UK. Comparatively little has been written explicitly about political marketing in ... -
(Other Type, 2005)Harrop (1990) perceives political marketing as being not just about political advertising, party political broadcasts and electoral speeches but covering the whole area of party positioning in the electoral market. Kavanagh ... -
(Discussion Paper, 2001)There has been growing academic and public interest in corporate political lobbying in both the UK and EU in recent years. In Britain, links between politicians and commercial interests have been one of the areas examined ... -
(Other Type, 2005)The turnout for the 2001 General election in Britain was the lowest ever after full adult suffrage. This essay presents the theoretical explanations of voter apathy and then reviews the literature on the causes behind the ...
Now showing items 1-8 of 8