Browsing by Author "Macdonald, Fiona Kaye"
Now showing items 1-1 of 1
-
'Back of the envelope'? : small and medium tourism enterprises and strategic planning
Macdonald, Fiona KayeSmall and medium tourism enterprises (SMTEs) form the backbone of New Zealand’s tourism industry. They are pivotal to a destination and important vehicles of regional economic development. However, they are characterised ...