Browsing by Author "Merrilees, Bill"
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Cultural values and personal selling: a comparison of Australian and Hong Kong retailers’ promotion preferences
Fam, Kim-Shyan; Merrilees, BillThis paper compares the promotional practices and perceptions between two countries of disparate cultural backgrounds, namely Australia and Hong Kong. The paper argues that the preference for a particular promotional tool ... -
Determinants of shoe retailers' perceptions of promotion tools
Fam, Kim-Shyan; Merrilees, BillThis study is concerned with the retailers' perceptions of promotion tools, and with what determines their perceptions. The database is based on the application of postal questionnaires involving 104 retail stores located ...