• Challenge, Constraint and Committment to Change: A New Zealand Consumer Lifestyles Study 

    Watkins, Leah; Aitken, Rob; Robertson, Kirsten; Williams, John; Thyne, Maree
    The current Consumer Lifestyles segmentation study is the seventh major survey of this type carried out in the Department of Marketing at the University of Otago. As with previous iterations, the 2020 Lifestyle Study is ...
  • Change, Challenge and Choice: A New Zealand Consumer Lifestyles Study 

    Watkins, Leah; Aitken, Rob; Sanna, Ganglmair-Wooliscroft; Lawson, Rob; Mather, Damien; Robertson, Kirsten; Williams, John
    The current Consumer Lifestyles segmentation study is the sixth major survey of this type carried out in the Department of Marketing at the University of Otago. As with previous iterations, the 2013 Lifestyle Study is ...