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    Browsing by Author "Wilkes, James Allan"

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    • The New Zealand red meat industry: Defined by the past, embedded in the present, blind to the future. An investigation into marketing myopia and its links to poor performance and profitability 

      Wilkes, James Allan
      Marketing Myopia is a theory developed by the late, great, Theodore Levitt, an influential economist and marketing innovator born to a Jewish family in Vollmerz, Schlüchtern, Germany. The family emigrated to the United ...

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