Abstract
This chapter describes the results of some of the alcohol research conducted when the Study members were aged 9 to 18. It describes how the information was collected, the children's early experiences with alcohol, their attitudes towards drinking, their early experiences with alcohol-related problems within the family environment, changes in alcohol consumption with increasing age, changes in attitudes towards drinking, gender differences in alcohol consumption, accessibility of alcohol, the influence of parents, peers, drinking contexts, socio-economic status, the recall of alcohol-related media communications, the effect of advertising on later drinking patterns, brand allegiance, effective health promotion campaigns on drinking, changes in drinking, experience of alcohol-related problems and influences on the experience of alcohol-related problems. Some of the policy implications of this research are discussed.