Abstract
This chapter explores the individual lives and societal impacts of people who reject the conventional shape of old age. It argues that these 'mavericks' fulfil an important social function by expanding the range of possibilities available to their more conventional counterparts. It focuses on two archetypes: 'cougars' and 'crones' and suggests they are revamping public understanding of feminine ageing. 'Cougar' refers to an older woman who either generally prefers younger men or is intimately involved with one younger man. Its origin is generally traced to a 2001 work by Valerie Gibson. Women who identify as (or simply behave like) cougars often face censure and disapproval. 'Crone' has a long history referring to 'a withered, witchlike old woman'. Some older women have embraced 'crone' identities to celebrate the attainment of age. Crone organizations generally harken back to a secondary etymology that cites the term's association with 'crown'. The chapter traces its thesis through the evolution and manifestation of these representations in popular media. It also draws upon the author's experiences and encounters to provide the reader an in-depth understanding of the experiences and implications of these new archetypes.