Abstract
Traditional folklore and cultural festivals can be viewed as a manifestation of oral literature, material culture, social folk custom, and performing folk arts. However, as societies evolve, traditional folklore and cultural festivals are potentially subject to change(s). Drawing on a combination of ethnographic research and reflective topical autobiography, this chapter analyses how and in what ways change(s) manifest in a specific folklore/cultural festival - the Phulārī/Phul deī festival (Uttarakhand, India). In particular, we focus attention on one specific aspect of the Phulārī festival - the flower-picking tradition by the children - as a means to illustrate how changes in traditional "ways of doing" at festivals and events reflect broader societal changes.