Abstract
People boycott tourism destinations on ethical and moral grounds. Existing studies of tourism boycotts provide a western-centric view. Thus, it is important to explore boycotts from diverse viewpoints, encompassing different political ideologies and religious philosophies; and western and non-western, and developed and developing nations' perspectives to enrich our understanding of boycotting behaviour and its implications. In beginning to address this issue, this study employs the Theory of Planned Behaviour (TPB) as a framework to explore the intentions of Muslims boycotting tourism products and destinations. Data were collected from 29 Muslims from ten countries using semi-structured phone, email/text, and face-to-face interviews. This study shows that TPB is a good lens through which to explore the perspectives of Muslims in relation to tourism boycotts. The findings generated many considerations from a Muslim perspective and highlight pre-decisional rationalisations Muslims undertake when deciding to boycott tourism destinations. The findings show that respondents considered the outcome of participation in boycotts, observing multiple positive and negative consequences. Participants identified peer pressure as a critical factor to consider in boycott participation. Lack of substitutes, geographical location, and financial costs were noted as barriers to taking part in destination boycotts.