Abstract
Corporate social responsibility (CSR) has provoked considerable debate. Initial expressions of CSR can be traced back to the seventeenth century. However, the ideal of socially responsible business was most evident after the depression of the 1930s and the post-war period in the 1950s. CSR was, by then, mainly influenced by values of philanthropy and principles of the welfare state, and mostly centred on corporations' charitable donations which provided social welfare for materially deprived families and individuals. In the 1980s, there was a marked shift to the neoliberal ideals of profit maximisation and free regulation in corporate activities and this fed through into CSR practices. We argue that these conflicting ideals of CSR create divergent discourses where corporations on the one hand proclaim a lack of self-interest and a duty of care towards host societies, and on the other hand legitimise corporation's self-interested preoccupation with profit. Divergent care versus profit discourses influence how legislators, CSR experts, corporations and NGOs understand and practise CSR in host societies. In this chapter, we examine how welfare and neoliberal ideologies contribute to divergent discourses of duty of care and profit, and how these discourses influence corporations' decision-making about their social responsibility. The chapter concludes by proposing alternative ways for rethinking political and economic relationships between communities and corporations, in order to move beyond the limits of the current discourses of duty of care and profit.