Abstract
This research presents a new web-based application, called Personalised Energy Priorities (PEP), that provides households with personalised and tailored advice on practices or technologies they might adopt to improve the energy efficiency of their home. PEP proceeds in a manner similar to an online energy audit, but combines a user centric design approach with relatively new choice modelling software that allows recommendations to be tailored to individual preferences. The tool also provides links to further information about each energy recommendation, creating a more successful, one-stop-shop for persuasion.