Brand image and brand trust in choice of international tertiary education provider

Doctoral Thesis

Open access

Kim-Choy Chung

Doctor of Philosophy - PhD, University of Otago

22/08/2009

Handle:

https://hdl.handle.net/10523/15410

Abstract

Branding (Marketing) - New Zealand

Brand name products - New Zealand

College choice - New Zealand

Foreign Students@Foreign Students Study and teaching - New Zealand

Marketing Higher Education - New Zealand

Universities and colleges - New Zealand - Marketing

pdf

ChungKim-Choy2009PhD.pdfDownload View

192 File views/ downloads

54 Record Views

Record Identifier: 9926478446301891
Title: Brand image and brand trust in choice of international tertiary education provider
Creators: Kim-Choy Chung
Contributors: David Holdsworth (Advisor / Supervisor)
Kim Fam (Advisor / Supervisor)
Academic Unit: Marketing
Degree Awarded: Doctor of Philosophy - PhD
Project Type: Thesis - Doctoral
Awarding Institution: University of Otago
Date published ; e-published: 22/08/2009
Language: English
Resource Type ; Subtype: Doctoral Thesis
Format: application/pdf