Abstract
How to stand out among tens of thousands of scenic spots, occupy market share and have a steady stream of "returning customers" is a problem that needs to be deeply thought about in the development process of theme parks. With the gradual enrichment of material civilization, people pay more and more attention to the construction of spiritual civilization. In the past, it was difficult to maintain tourists' enthusiasm for traveling and increase tourists' willingness to revisit tourist destinations. The play experience is more and more favored by tourists, and tourists are more and more inclined to highlight their self-worth during the play process. Specifically, based on the effective survey data of Huaqiang Fangte Theme Park, this study constructs and verifies the research model of the influence mechanism among the antecedents, processes and results of tourism value co-creation, and discusses value co-creation, experience value and importance from two dimensions of online and offline. The influence mechanism between tourists' willingness to travel was obtained through questionnaire survey to obtain sample data for empirical analysis, and the following conclusions were drawn: （ 1) Social integration needs, hedonic needs, and economic interests needs are the driving factors of tourists' participation in value co-creation. Tourists online value co-creation and tourists offline value co-creation are two dimensions of tourists participating in value co-creation. Experience value and the intention to revisit are one dimensional.（2) The demand for social integration has a significant positive impact on tourists' participation in value co-creation, refined to the dimension level: The social integration demand has a significant positive impact on tourists' participation in online value co-creation and offline value co-creation. （3) The influence of hedonic demand on tourists' participation in value co-creation is not significant, and it is refined to the dimension level: the influence of hedonic demand on both online value co-creation and offline value co-creation is not significant. （4) The demand for economic interests has a significant positive impact on online value co- creation, but the impact on offline value co-creation is not significant. （5) Offline value4co-creation has a significant positive impact on experience value, while online value co- creation has no significant positive predictive effect on experience value. （6)Experience value has a significant positive impact on revisit intention.（7）Experiencevalue plays a significant intermediary role between tourists' online and offline participation value co-creation and willingness to revisit. (8) Online value co-creation and offline value co-creation positively affect the willingness to revisit. Combining the research conclusions and actual development, this study puts forward six practical implications: （1) Build a platform and create an atmosphere to encourage tourists to actively participate in value co-creation; （2) Innovate experience, encourage participation, and enrich the type of theme park tourism experience value ; （3) share information, promote interaction, and focus on the development of interactive tourism projects; （4) carry out more related mechanism design and quality improvement; （5)ensure the quality of interpersonal interaction and tap value; （6) ensure the quality of cooperative behavior. Do not play a negative role in development.