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Sustainable Business Models: A Shift in Mindset for Small Businesses
Encyclopedia entry

Sustainable Business Models: A Shift in Mindset for Small Businesses

Masoud Karami and Mathew Parackal
International Encyclopedia of Business Management, Vol.4, pp.93-98
Elsevier, 1st ed.
28/08/2025
Handle:
https://hdl.handle.net/10523/49828

Abstract

Business as usual Business model Covid-19 Small business Sustainability
Small businesses are the lifeline of societies. Their contribution includes providing employment to people, improving productivity, and contributing to the national and global economy. The arrival of COVID-19 revealed the vulnerability of small businesses. As countries have entered the post-COVID-19 era, it is crucial for small businesses to remain resilient. This commentary reviews the conventional way in which business is carried out. It raises the unsustainable nature of the business as usual model and purports strategies for developing the sustainability of small businesses.

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