Abstract
The concept of Total Quality has undergone intense debate over the last the decade.
Several researchers have suggested the techniques associated with Total Quality, which have there origins in manufacturing are equally application to service organisations. This paper constructs a framework of Total Quality and then applies the framework to four companies specialising in the provision of adventure tourism services in New Zealand. The results indicate customer focus, top management leadership, service process management, training, teamwork and quality data and information are utilised by the four case companies. The results also indicate quality supplier management and quality certification are not fully utilised by the four case companies. Further research is needed to fully test how applicable these results are to the whole of the adventure tourist sector of the New Zealand tourist industry.