An exploratory study of the influences that compromise the sun protection of young adults

Journal article

Peer reviewed

Ngaia Calder and Robert Aitken

International journal of consumer studies, Vol.32(6), pp.579-587

11/2008

Abstract

Bootstrapping

outcome expectations

perceived threat

unrealistic optimism

Zaltman Metaphor Elicitation Technique

1 Record Views

Record Identifier: 9926518201401891
Title: An exploratory study of the influences that compromise the sun protection of young adults
Creators: Ngaia Calder
Robert Aitken
Publication Details: International journal of consumer studies, Vol.32(6), pp.579-587
Academic Unit: Marketing
Publisher: Blackwell Publishing Ltd
Date published ; e-published: 11/2008
Language: English
Resource Type: Journal article