Abstract
The remarkable ascendancy of Barack Obama to the presidency of the United States of America, in the shadows of the financial crisis, was in no small part due to the effective discursive response to the ideological crisis of American neo-liberalism. With the disgracing of the once venerable Allan Greenspan and the irreconcilable gap between a strident neo liberalism and the lived experience of working Americans, Obama’s victory marked a moment of openness in the battle for America’s political trajectory.