Abstract
This paper contributes to our understanding of the relationship between consumption and wellbeing through the lens of voluntary simplicity (VS). While research suggests that VS and wellbeing are positively related, the dimensions and moderators of this relationship are not fully understood. Results from a representative sample of New Zealand consumers, provide empirical support for the relationship between VS and both hedonic and eudaimonic wellbeing, and for the moderating role of age, income, and gender. These results provide the first validation of the most recent scale development in this area and show that it is the psychological and achievement fulfilment of VS, derived from the social connections and community involvement, that positively impact wellbeing. Given the calls for changes to consumption behaviours and concerns with human wellbeing, the research suggests that lifestyles such as VS offer a way to address both.