Abstract
This paper examines the ideal traits of zoo animals from the perspective of the general public and the types of animals they would most like to see. It is based on the recognition of the importance of this population to the continued health of zoos and the relative dearth of studies of their desires and behaviour. The paper is based on the results of a survey distributed to a convenience sample of the general public on the island of Jersey, UK in 2013. The results demonstrate that there are a variety of desirable traits including whether animals are endangered, active, and display intelligence. Regarding the animals the general public most wish to see, large mammals tend to dominate. The results have the potential to influence the future make-up of the animal population of a zoo but also have implications for the conservation and educational programmes zoos provide for visitors.
•For the public, ‘endangered’ is the most important trait for zoo animals.•The public most wish to see large mammals.