Abstract
Given that views of nature are culturally determined, societies facing profound cultural change, for example, from immigration, need to consider the views of new societal members regarding conservation management. Drawing upon qualitative interviews, this research documents the views of 36 immigrant New Zealanders concerning invasive species management. Immigrants' views depart from the mainstream conservation narrative in terms of what they consider native/introduced; the level and type of harms associated with invasive species that they consider warranting intervention; and their rejection of the majority population ecological restoration narrative. The findings pose challenges for gaining support from this group for ongoing invasive species management.