Abstract
A major challenge for higher education academics is to research and publish when faced with substantial teaching responsibilities, higher student numbers, and higher output expectations. The focus of this piece is to encourage publication more generally by educators, and to build publication capacity, which academic developers can facilitate. The author’s experience as a busy social work educator highlights the potential for educators in such fields as teacher-training, nursing, medicine and other professional disciplines, to make better use of their daily work material in publication.