Abstract
The 25th of August 2023 saw the birth of a new hashtag, in Spanish: '#SeAcab & oacute;', or 'it's over', to add to the many others that have accumulated following #MeToo. The hashtag arose out a protest following the medal ceremony for the Women's Football World Cup during which Luis Rubiales inflicted a non-consensual kiss upon player Jenni Hermoso. In this introduction to the cultural commons special section, we prepare the way for our contributors' contextualisation of the Rubiales/Hermoso non-consensual kiss by introducing the notion of a culture of concern. In this special issue, contributors chart how concern can be said to manifest as a rise in vigilance (Fowler) and in calls for accountability (Moro) both of which can be contrasted with a more typical culture of complacency and letting be. What is specific to this case study is the fuelling of concern by pre-existing debates around consent (Cefai) and visual representation (Zecchi), as well as the specificities of context such as the Spanish one (Fern & aacute;ndez Romero and N & uacute;& ntilde;ez Puente) and the fight for equality for women in sport (Crabill).