Introduction to service-dominant logic: From propositions to practice Introduction

Journal article

Peer reviewed

Industrial marketing management, Vol.40(2), pp.179-180

01/02/2011

Abstract

Business

Business & Economics

Management

Social Sciences

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Record Identifier: 9926529211801891
Title: Introduction to service-dominant logic: From propositions to practice Introduction
Creators: David Ballantyne
John Williams
Robert Aitken
Publication Details: Industrial marketing management, Vol.40(2), pp.179-180
Academic Unit: Marketing
Publisher: Elsevier
Date published ; e-published: 01/02/2011
Language: English
Resource Type; Subtype: Journal article