Abstract
This analysis explores the concept of sportswashing, including its complexity and limitations. Addressing some recent critiques, we advocate for a reconceptualisation of sportswashing, on the basis of which we articulate two basic tenets. First, we argue that it is essential to understand the nature and necessity of complicity – herein referred to as the 'elective affinity' – between the actors involved. Second, we suggest that sportswashing may be better understood by acknowledging the links between various types of 'washing' or 'laundering' associated with sport. After highlighting the unique features of sport that make it an appealing instrument within the realm of politics, the paper focuses on the complex and mutually reinforcing relationship between the International Olympic Committee and the United Nations, bringing to light their complicity not only in how they attempt to launder their own reputation through what we refer to as 'peace-washing', but also in how they enable forms of washing by one particular nation-state, namely China. Overall, we explore how sportswashing: (a) is practised by multiple and complicit actors pursuing mutually beneficial goals that help them to maintain power and influence; and (b) can comingle with other forms of washing or laundering.