Service integration and coordination in a complex world

Journal article

Peer reviewed

Robert Aitken, Carolyn Stringer and David Ballantyne

Journal of marketing management, Vol.28(13-14), pp.1487-1490

12/2012

Abstract

Business

Business & Economics

Management

Social Sciences

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Record Identifier: 9926529293501891
Title: Service integration and coordination in a complex world
Creators: Robert Aitken
Carolyn Stringer
David Ballantyne
Publication Details: Journal of marketing management, Vol.28(13-14), pp.1487-1490
Academic Unit: Marketing
Publisher: Taylor & Francis
Date published ; e-published: 12/2012
Language: English
Resource Type; Subtype: Journal article