Abstract
This study explores New Zealand residents’ perceptions of factors associated with support for cruise tourism using the CruisERT framework. Survey data from 702 residents of port communities were analysed using SPSS. Findings highlight positive impacts such as economic benefits (employment and business opportunities) and social improvements (better facilities and quality of life). However, positive economic outcomes did not influence their support for cruise tourism. Instead, support for cruise tourism is strongly linked to perceived positive social and environmental impacts. Negative perceptions include environmental harm, unequal financial benefits, and reduced quality of local offerings. Compared to other tourism types, cruise tourism is the least preferred for development. These insights can guide stakeholders in developing sustainable and community-friendly cruise tourism.