New Zealand Consumer Lifestyles Report 2025/26

Leah Watkins; Rob Aitken; Lisa McNeill; John Williams; Maddie Judge; Helen Owen

doi:10.82348/our-archive.00402

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New Zealand Consumer Lifestyles Report 2025/26

Leah Watkins, Rob Aitken, Lisa McNeill, John Williams, Maddie Judge and Helen Owen

Lifestyles Research Group, Department of Marketing, University of Otago

13/10/2026

DOI:

https://doi.org/10.82348/our-archive.00402

Handle:

https://hdl.handle.net/10523/52794

Abstract

Consumer behaviour

Marketing

The New Zealand Consumer Lifestyles Study is the eighth national study in a series conducted by the Department of Marketing at the University of Otago, providing a longitudinal view of how New Zealanders live, what they value and how they consume.

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Record Identifier: 9926912447901891
Title: New Zealand Consumer Lifestyles Report 2025/26
Creators: Leah Watkins
Rob Aitken
Lisa McNeill
John Williams
Maddie Judge
Helen Owen
Academic Unit: Marketing
Publisher: Lifestyles Research Group, Department of Marketing, University of Otago
Date published ; e-published: 13/10/2026
ISBN: 9780473807962
Copyright: Copyright © The Author(s) 2026. All rights reserved. All items in OUR Archive are provided for research purposes and private study and are protected by copyright with all rights reserved unless otherwise indicated.
Language: English
Resource Type ; Subtype: Report