Abstract
It has been reported that one-third of all food produced is thrown away from farm to fork, the production of which incurs significant environmental, social, and financial costs. The production of ‘upcycled food’ provides an innovative solution to the global food waste issue by creating new, high-quality products from otherwise surplus or rejected produce.
This research provides recommendations to ‘upcycled food’ manufacturers and suppliers that will help improve engagement with retail product category managers. This in turn will hopefully increase the uptake of ‘upcycled food’ by retailers, thus supporting food waste reduction initiatives.