The culture of alcohol promotion and consumption at major sports events in New Zealand: Research report commissioned by the Health Promotion Agency

Sarah Gee; Steve J. Jackson; Michael Sam

doi:10.60967/healthnz.26785525

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The culture of alcohol promotion and consumption at major sports events in New Zealand: Research report commissioned by the Health Promotion Agency

Sarah Gee, Steve J. Jackson and Michael Sam

Health Promotion Agency

2013

DOI: https://doi.org/10.60967/healthnz.26785525

Abstract

Health promotion

Public health

Social determinants of health

The report presents findings from four case studies, each of a large alcohol-sponsored sporting event in New Zealand. Data was collected via ethnographic observation, in situ surveys and broadcast content analysis. The analysis provides a critical reflection of the role of alcohol-sponsorship in the culture of large sporting events in New Zealand.Those with interest in an increasingly complex nexus between sport, alcohol and culture, as well as those interested in the use of mixed method approaches for social inquiry, will find the report highly valuable.

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Record Identifier: 9926562279901891
Title: The culture of alcohol promotion and consumption at major sports events in New Zealand
Creators: Sarah Gee
Steve J. Jackson
Michael Sam
Academic Unit: School of Physical Education, Sport and Exercise Sciences
Publisher: Health Promotion Agency
Date published ; e-published: 2013
Copyright: Copyright © 2013 The Health Promotion Agency. HPA permits the reproduction of material from this publication without prior notification, provided that fair representation is made of the material and HPA is acknowledged as the source. This is an open access work distributed under the terms of the Creative Commons Attribution 4.0 License (http://www.creativecommons.org/licenses/by/4.0/) which permits unrestricted use, reproduction and distribution of the work in any medium provided the original work is properly attributed to the creator(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made.
Language: English
Resource Type; Subtype: Report; Commissioned Report for External Body

The culture of alcohol promotion and consumption at major sports events in New Zealand: Research report commissioned by the Health Promotion Agency

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