Abstract
It has been a year since the launch of the Public Health Communication Centre (PHCC) and the new-look Public Health Expert Briefing. In this article we reflect on our first year, our impact, and the work ahead. The PHCC has achieved its stated purpose to effectively communicate
public health evidence. The increasing number of Briefings, contributing authors, subscriber numbers, and media coverage indicate there is a role for this independent voice. We have covered a wide range of key public health issues and will continue to do so. As we have learned
during the debate on our smoke-free laws, communicating high-quality evidence is not enough. We also need to advocate for evidence-informed and transparent decision-making processes as a critical health determinant in Aotearoa NZ and elsewhere.