Abstract
This Briefing presents the key findings from the 2025 National Skin Cancer Survey in Aotearoa New Zealand funded by Health New Zealand. It highlights the high rates of sunburn (64% at least once last summer), especially among young adults, and identifies gaps in sun protection behaviours, knowledge, and attitudes.
The survey reveals that while most New Zealanders are aware of skin cancer risks, many do not consistently practice effective sun protection. There are also widespread misconceptions about sun safety, and a significant portion of the population holds positive attitudes toward tanning (50% like to get a suntan). Despite these challenges, there is strong public support (82% to 90% support or strongly support) for government investment in skin cancer prevention, including education campaigns, improved policies in schools and workplaces and greater access to sun protection resources.