Abstract
Faced with declining use of their smoked tobacco products, tobacco companies have diversified their nicotine products to include e-cigarettes (ECs) heated tobacco products
(e.g., IQOS) and, more recently, oral nicotine products (ONPs). Aotearoa New Zealand law currently disallows the sale of ONPs, although Associate Minister Casey Costello has
proposed changing current policy. Nonetheless, ONPs are already widely promoted on social media and may be imported for personal use. In this Briefing, we examine how ONP
marketing in Aotearoa has targeted young people, despite tobacco companies’ claim these products intend to offer people who smoke a new cessation option.