Abstract
In this article we review our Public Health Priorities Series, which highlights a range of public health challenges linked by a need for decision-makers to act. These are all areas where we as a society have a choice about the path we take. In some critical areas, such as New Zealand's new smoke-free policies, we are world leaders. This illustrates what can be achieved by the wonderful fusion of public health evidence and progressive Government policy. The other issues highlight stark choices in areas such as creating a more or less fair society and a more or less healthy environment. A unifying theme is the need to radically change our framing towards long-term thinking in all areas of policy making. Our children and future generations will thank us for thinking of them.