Abstract
Vaping prevalence among young people has increased rapidly. In a recent New Zealand Medical Journal letter, we pointed out the rising number of specialist vape stores (SVRs), many of which are “stores-within-a-store”, small areas within existing retail outlets (typically dairies) that sell a full array of vaping flavours. The Vaping Industry Association of New Zealand (VIANZ) responded to our concerns, though reporting of the VIANZ’s comments and our response focused largely on disagreements about appropriate SVR numbers and gave less prominence to shared concerns. In this briefing, we outline the VIANZ’s comments, explain our response, and offer suggestions to industry actors and policy makers.