Abstract
This article explains the rationale for the new Public Health Communication Centre (PHCC) and launches the new-look Public Health Expert Briefing. The PHCC’s main purpose is to identify and promote opportunities to improve public health and health equity and communicate these effectively to the public, media, and decision-makers.
The PHCC will be covering emerging public health threats such as Covid-19; established public health threats such as tobacco; and underlying drivers of poor health and inequity such as poverty and environmental degradation. It will play a key role in highlighting and explaining new evidence and important scientific advances in public health.
Key actions by the PHCC include: Providing high quality analysis and commentary from the public health community, notably through The Briefing; supporting public health researchers to extend the reach and impact of their research; and ensuring a sound cultural and ethical basis for our work, particularly responsiveness to Te Tiriti.