School of Business Departments
The University of Otago School of Business is committed to enriching the commercial, economic, cultural and social development of New Zealand and the wider international community through its business research and education.
With numerous centres of research excellence, strong postgraduate research programmes, particular strengths in tourism and economics research, and close engagement with the business world, the School takes pride in its many contributions to the community. Find out more about School of Business Research activities.
For further information go to the School of Business.
Sub-communities within School of Business Departments
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Marketing [156]
Collections in School of Business Departments
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Accountancy and Finance [254]
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Economics [314]
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Management [160]
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Office of Dean [11]
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Tourism [130]
Recent Deposits
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The evolution of the camp
In early 2019, hundreds of orphans from the Islamic State were sent to refugee camps in Syria. In parallel, thousands of families in Australia were enjoying their summer camps, survivors of the Holocaust commemorated the ... -
Dissecting the CSR-HRM nexus: A study of changes and challenges for HR professionals in socially responsible corporates
There is no shortage of normative models describing how Human Resource Management (HRM) should integrate with Corporate Social Responsibility (CSR) and, in so doing, develop a multistakeholder orientation towards its ... -
Using multi-criteria decision analysis (MCDA) to support health research funding decision-making
There is a growing body of literature using multi-criteria decision analysis (MCDA) methods for prioritising health interventions. However, there has been very little application of MCDA to prioritise funding for research ... -
Life in utopia? An ethnography of tourism-related lifestyle migrants in Dali, China
Lifestyle migration is a relatively new phenomenon that has attracted academic attention since the late 20th century. Lifestyle migration is associated with affluent societies, and as a result, previous studies on this ... -
Investigating value propositions in social media: studies of brand and customer exchanges on Twitter
Social media presents one of the richest forums to investigate publicly explicit brand value propositions and its corresponding customer engagement. Seldom have researchers investigated the nature of value propositions ... -
Factors that Influence Cruise Tourists’ Decision-Making at the Destination
Tourism is a complex and comprehensive industrial sector comprised of multiple major stakeholders and players who work in unison to ensure that their local and international clients get the best experiences. And the cruise ... -
Education spending and Wagner’s law: New international evidence
This paper examines the association between economic development and two measures of public spending on education, namely the ‘national effort’ (total spending as a percentage of GDP) and ‘budget share’ (total spending as ... -
An examination of students’ moderate drinking in two different drinking cultures: implications for alcohol social marketing
Excessive alcohol consumption is a public health concern worldwide because of numerous negative consequences associated with it. As a discipline of behavioural change for social good, social marketing acquires knowledge ... -
Community-based indigenous tourism, NGOs and indigenous poverty in Bangladesh
Indigenous peoples, with unique cultures and ways of life, often constitute the most vulnerable groups of society and may experience discrimination and marginalisation in many forms. Observing the growing quest to obtain ... -
Customer-based brand equity in a digital age: An analysis of brand associations in user-generated social media content.
In the academic research of branding, the construct of customer-based brand equity (CBBE) was cultivated to summarize the incremental value provided to a product or service by the brand knowledge structures or associations ... -
Orientations to Happiness and Sustainable Consumption: A Developing Country Perspective from Vietnam
Purpose This thesis applied the theory of Orientations to Happiness (Peterson, Park and Seligman, 2005) to study the motivation to sustainable consumption in Vietnam. From a developing country’s perspective, realising ... -
Does Pollution Affect Crime? Evidence from U.S. Cities
In this paper we study the relationship between air pollution and crime. We construct a city-level, hourly data set with 2.4 million crimes and link each crime to data on pollution and controls, e.g. weather variables. ... -
Interaction and Emotional Response in Immersive Virtual Reality Learning Environments
Virtual Reality (VR) is seen as a promising tool for effective education. The flexibility, controllability, and interactive capabilities of VR allow for a range of immersive experiences. This presents an opportunity for ... -
Tourism boycott calls by Twitter users due to concerns for the welfare of animals
There has been an increase in tourism boycotts from 2008, especially with the introduction of the Internet and social media. Despite this increase, there is a dearth of knowledge about tourism boycotts. Behaviours that ... -
An Analysis of Public Spending on Education
The substantive part of this thesis comprises three empirical chapters on national-level (total) public spending on education. It encompasses three related topics in Comparative Public (Education) Finance with Wagner’s law ... -
Energy efficiency: modelling and performance analysis of self-powered sensors
The idea of employing harvested energy from human motion to run electronic devices such as self-powered sensors in fitness gadgets is attracting increased attention of many researchers. However, there is still limited ... -
Impact of Consumer Optimism and Consumer Pessimism on the Adoption of Pro-Environmental Consumption Behaviour
The present study investigates the impact of consumer optimism and consumer pessimism on the adoption of pro-environmental consumption behaviour. It also measures the direct and indirect effect of consumer optimism and ... -
Advocacy and community leadership in destination management
Destination management is undergoing substantial change. Recent literature suggests that current destination management practices, in the context of the global expansion of tourism and volume oriented approaches, are not ... -
Does institutional quality foster economic complexity?
This paper examines the extent to which the quality of institutions, measured by the Economic Freedom of the World index, helps shape cross-country differences in economic complexity. To this end, I employ the intensity ... -
Informing the development of evidence-based and theory-driven alcohol counter-marketing campaigns
Alcohol is the most widely used psychoactive drug (Crocq, 2003; Global Drug Survey, 2018), responsible for approximately 3.3 million deaths each year (World Health Organization, 2014), and a large global burden of disease, ...