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dc.contributor.authorMirosa, Miranda
dc.contributor.authorLiu, Yang
dc.contributor.authorBremer, Phil
dc.date.available2021-03-03T23:01:30Z
dc.date.copyright2020-06
dc.identifier.urihttp://hdl.handle.net/10523/10738
dc.description.abstractThis study investigated how Chinese consumers prioritize cues when assessing the safety of imported milk powder. A choice-based conjoint survey was completed by 307 participants in Beijing, Shanghai, Tianjin, and Nanjing, using the internet-based software 1000minds. Important cues for consumers were “government certification logo shown on the product label/Website”; “ingredients and materials, free from preservatives and additives”; “having traceability techniques such as QR code included” and “realistic photos.” Distinct consumer segments reflecting differing trade-offs between safety cues were not detected suggesting that a single food safety communication strategy for this market may be sufficient. These findings add to extant literature by highlighting what cues give consumers the most confidence a product is safe and they provide a raft of actionable insights for government and the food industry in terms of designing and implementing effective risk or market communication strategies for Chinese consumers.en_NZ
dc.format.mimetypeapplication/pdf
dc.language.isoenen_NZ
dc.publisherRoutledgeen_NZ
dc.relation.ispartofJournal of Food Products Marketingen_NZ
dc.subjectconjoint analysisen_NZ
dc.subjectChinese consumersen_NZ
dc.subjectFood safetyen_NZ
dc.subjectcuesen_NZ
dc.subjectmilk powderen_NZ
dc.titleDetermining How Chinese Consumers that Purchase Western Food Products Prioritize Food Safety Cues: A Conjoint Study on Adult Milk Powderen_NZ
dc.typeJournal Articleen_NZ
dc.date.updated2021-03-03T22:54:45Z
otago.schoolDepartment of Food Scienceen_NZ
otago.relation.issue5en_NZ
otago.relation.volume26en_NZ
dc.identifier.doihttps://doi.org/10.1080/10454446.2020.1782796en_NZ
otago.bitstream.endpage371en_NZ
otago.bitstream.startpage358en_NZ
otago.openaccessOpenen_NZ
dc.rights.statementDOI:10.1080/10454446.2020.1782796en_NZ
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