Show simple item record

dc.contributor.authorCong, Lei
dc.contributor.authorBremer, Phil
dc.contributor.authorMirosa, Miranda
dc.date.available2021-03-10T22:36:14Z
dc.date.copyright2019-06
dc.identifier.citationCong, L., Bremer, P., & Mirosa, M. (2019). Chinese Consumers’ Perceptions of Functional Foods: A Netnography Study of Foods that Help the Immune System Recover from Air Pollution. Journal of Food Products Marketing, 25(6), 628–646. doi:https://doi.org/10.1080/10454446.2019.1626316en
dc.identifier.urihttp://hdl.handle.net/10523/10767
dc.description.abstractIn China, persistent and severe episodes of poor air quality have raised the population’s awareness of the deleterious impact that air pollution can have on their health and lead many people to explore physical means to limit their exposure to air pollution and therapies to help their immune system cope with this stress. Using a netnographic approach we explored Chinese consumers’ understandings of the impacts on their health caused by air pollution, and the key attributes (expected benefits, forms, and patterns of consumption) they expect of functional foods designed to help them recover from the pollution-driven impact. Relevant Chinese consumers’ discussions were selected from two Community Question Answering websites, “Zhihu” and “Baidu Knows”. The impact of pollution on the respiratory system was considered to be of the most concern and homemade TCM therapies and diet adjustment were the main forms of remedies discussed online. Results from this study will support the commercial success of functional food products designed to help Chinese consumers recover from the impact of air pollution on their health.en_NZ
dc.format.mimetypeapplication/pdf
dc.language.isoenen_NZ
dc.publisherRoutledgeen_NZ
dc.relation.ispartofJournal of Food Products Marketingen_NZ
dc.subjectFunctional foodsen_NZ
dc.subjectChinese consumersen_NZ
dc.subjectnetnographyen_NZ
dc.subjectAir pollutionen_NZ
dc.subjectimmune healthen_NZ
dc.titleChinese Consumers’ Perceptions of Functional Foods: A Netnography Study of Foods that Help the Immune System Recover from Air Pollutionen_NZ
dc.typeJournal Articleen_NZ
dc.date.updated2021-03-10T21:56:02Z
otago.schoolDepartment of Food Scienceen_NZ
otago.relation.issue6en_NZ
otago.relation.volume25en_NZ
dc.identifier.doihttps://doi.org/10.1080/10454446.2019.1626316en_NZ
otago.bitstream.endpage646en_NZ
otago.bitstream.startpage628en_NZ
otago.openaccessOpenen_NZ
dc.rights.statementhttps://doi.org/10.1080/10454446.2019.1626316en_NZ
 Find in your library

Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record