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dc.contributor.authorMohamad, Hajar
dc.contributor.authorMirosa, Miranda
dc.contributor.authorBremer, Phil
dc.contributor.authorOey, Indrawati
dc.date.available2021-03-10T22:47:31Z
dc.date.copyright2018-08
dc.identifier.citationMohamad, H., Mirosa, M., Bremer, P., & Oey, I. (2018). A Qualitative Study of Malaysian Parents’ Purchase Intention of Functional Weaning Foods using the Theory of Planned Behavior. Journal of Food Products Marketing, 25(2), 187–206. doi:https://doi.org/10.1080/10454446.2018.1512919en
dc.identifier.urihttp://hdl.handle.net/10523/10769
dc.description.abstractIn this study, qualitative research methods were used to explore the behavioral, normative, and control beliefs underpinning parents’ decisions to purchase functional weaning food products.Seven focus groups were conducted with 44 parents in two locations in Malaysia (Sabah and Selangor). Based on the Theory of Planned Behavior theoretical framework, participants were prompted with questions about commercial weaning foods including functional weaning foods and shown several different products to stimulate discussion. Important behavioral beliefs (product attributes, babies’ needs and suitability of the product, perceived healthiness), referrals and influences (family and friends’ opinions and experiences, internet and social media influence, health professionals’ recommendation and advice) and facilitating and inhibiting factors (trust and confidence, brand and cost, and product availability and options) were identified. Overall functional weaning food purchase intention was influenced positively and negatively by behavioral, normative and control beliefs. To increase the awareness and commercial product knowledge on weaning food are suitable for their children, more information on functional weaning food products from reliable sources that can reach the parents and other potential customers is needed. Government, health professionals and manufacturers should work together to develop a better way to inform parents about functional weaning foods.en_NZ
dc.format.mimetypeapplication/pdf
dc.language.isoenen_NZ
dc.publisherRoutledgeen_NZ
dc.relation.ispartofJournal of Food Products Marketingen_NZ
dc.subjectFunctional weaning fooden_NZ
dc.subjectFocus groupen_NZ
dc.subjectMalaysiaen_NZ
dc.subjectTheory of planned behaviouren_NZ
dc.titleA Qualitative Study of Malaysian Parents’ Purchase Intention of Functional Weaning Foods using the Theory of Planned Behavioren_NZ
dc.typeJournal Articleen_NZ
dc.date.updated2021-03-10T22:13:31Z
otago.schoolDepartment of Food Scienceen_NZ
otago.relation.issue2en_NZ
otago.relation.volume25en_NZ
dc.identifier.doihttps://doi.org/10.1080/10454446.2018.1512919en_NZ
otago.bitstream.endpage206en_NZ
otago.bitstream.startpage187en_NZ
otago.openaccessOpenen_NZ
dc.rights.statementhttps://doi.org/10.1080/10454446.2018.1512919en_NZ
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