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dc.contributor.authorMirosa, Miranda
dc.contributor.authorMangan-Walker, Ella
dc.date.available2021-03-19T02:06:23Z
dc.date.copyright2017-03
dc.identifier.citationMirosa, M., & Mangan-Walker, E. (2017). Young Chinese and Functional Foods for Mobility Health: Perceptions of Importance, Trust, and Willingness to Purchase and Pay a Premium. Journal of Food Products Marketing, 24(2), 216–234. doi:https://doi.org/10.1080/10454446.2017.1266555en
dc.identifier.urihttp://hdl.handle.net/10523/10796
dc.description.abstractConsumers’ desire to enhance diet and health has become a driver for the development of functional food products. China, with one of the largest markets in the world, offers huge potential for these foods. In the context of functional foods, specifically related to mobility health, this study aimed to understand Chinese consumers’ perceptions of the importance of these foods, trust, and willingness to purchase and pay a premium for such foods. A mixed-methodological approach using both focus groups and a survey was used to collect data from Chinese living in New Zealand. Findings show Chinese consumers place a high level of importance on their mobility health. Level of importance increased when asked about the believed importance of this area later in life. Key factors influencing Chinese consumers’ willingness to purchase functional foods were also identified: the carrier/nutrient combination; trust in the product’s country of origin and in the various institutions that may be involved in the production of functional food products; trust in both the product brand and how it is advertised; health motivation; and price. The study offers the food industry insights into the development and marketing of mobility-related functional foods targeted to this market.en_NZ
dc.format.mimetypeapplication/pdf
dc.language.isoenen_NZ
dc.publisherRoutledgeen_NZ
dc.relation.ispartofJournal of Food Products Marketingen_NZ
dc.subjectconsumersen_NZ
dc.subjectFunctional foodsen_NZ
dc.subjectmobility healthen_NZ
dc.subjectwillingness to purchase and payen_NZ
dc.subjectyoung Chineseen_NZ
dc.titleYoung Chinese and Functional Foods for Mobility Health: Perceptions of Importance, Trust, and Willingness to Purchase and Pay a Premiumen_NZ
dc.typeJournal Articleen_NZ
dc.date.updated2021-03-17T21:31:47Z
otago.schoolDepartment of Food Scienceen_NZ
otago.relation.issue2en_NZ
otago.relation.volume24en_NZ
dc.identifier.doihttps://doi.org/10.1080/10454446.2017.1266555en_NZ
otago.bitstream.endpage234en_NZ
otago.bitstream.startpage216en_NZ
otago.openaccessOpenen_NZ
dc.rights.statementhttps://doi.org/10.1080/10454446.2017.1266555en_NZ
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