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dc.contributor.authorZhang, Ting
dc.contributor.authorLusk, Karen
dc.contributor.authorMirosa, Miranda
dc.contributor.authorOey, Indrawati
dc.date.available2021-03-24T22:49:32Z
dc.date.copyright2016-03
dc.identifier.citationZhang, T., Lusk, K., Mirosa, M., & Oey, I. (2016). Understanding young immigrant Chinese consumers’ freshness perceptions of orange juices: A study based on concept evaluation. Food Quality and Preference, 48(Part A), 156–165. doi:https://doi.org/10.1016/j.foodqual.2015.09.006en
dc.identifier.urihttp://hdl.handle.net/10523/10825
dc.description.abstractFreshness is a multidimensional attribute commonly encountered in everyday life and particularly in association with food. It awakens certain expectations from consumers, as it is a critical variable that affects the food quality and acceptability. The aim of this research was to identify sensory and non-sensory factors contributing to young immigrant Chinese consumers’ freshness perceptions of orange juices. Two focus groups were undertaken, where participants (n= 19) evaluated freshness of 20 orange juices and their corresponding packages. The qualitative data from these focus groups was combined with the results from a wide-ranging review of existing literature on orange juice characteristics as well as related consumers’ perceptions. From this, a set of 60 statements was derived with the purpose of representing the whole spectrum of possible viewpoints that young immigrant Chinese consumers might have about freshness. To obtain a holistic understanding of freshness, these statements were then used for sub-sequent sorting exercises using Napping and Q methodology (n= 20). Results showed that perceived freshness was related to an overall notion of healthy and natural. The young immigrant Chinese consumers defined freshness as a level of closeness to the orange, perceiving orange-like sensory qualities as fresh. Results also showed that freshness perceptions were greatly influenced by non-sensory attributes. Three distinct consumer perspectives were identified, with consumers in each of these perspectives holding homogeneous viewpoints about freshness. The new insights obtained from this research are important for food companies in determining long-term new product developments and in developing the marketing mix for products that are marketed on the freshness attributeen_NZ
dc.format.mimetypeapplication/pdf
dc.language.isoenen_NZ
dc.publisherElsevieren_NZ
dc.relation.ispartofFood Quality and Preferenceen_NZ
dc.subjectfreshnessen_NZ
dc.subjectOrange juice productsen_NZ
dc.subjectConsumer perceptionen_NZ
dc.subjectYoung immigrant Chineseen_NZ
dc.subjectNappingen_NZ
dc.subjectQ methodologyen_NZ
dc.titleUnderstanding young immigrant Chinese consumers’ freshness perceptions of orange juices: A study based on concept evaluationen_NZ
dc.typeJournal Articleen_NZ
dc.date.updated2021-03-24T22:25:29Z
otago.schoolDepartment of Food Scienceen_NZ
otago.relation.issuePart Aen_NZ
otago.relation.volume48en_NZ
dc.identifier.doihttps://doi.org/10.1016/j.foodqual.2015.09.006en_NZ
otago.bitstream.endpage165en_NZ
otago.bitstream.startpage156en_NZ
otago.openaccessOpenen_NZ
dc.rights.statementhttps://doi.org/10.1016/j.foodqual.2015.09.006en_NZ
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