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dc.contributor.authorHarris, Philen_NZ
dc.contributor.authorLock, Andrewen_NZ
dc.contributor.authorNievelt, Tereseen_NZ
dc.date.available2011-04-07T03:06:30Z
dc.date.copyright2002en_NZ
dc.identifier.citationHarris, P., Lock, A., & Nievelt, T. (2002). Perceptions of political marketing in Sweden: a comparative perspective (Discussion Paper). University of Otago. Retrieved from http://hdl.handle.net/10523/1093en
dc.identifier.urihttp://hdl.handle.net/10523/1093
dc.description.abstractThe political marketing academic literature is largely an Anglo-Saxon one, with the main European contributions coming from Ireland and the UK. Comparatively little has been written explicitly about political marketing in Sweden. We offer a brief overview of the key characteristics of the Swedish political system, together with a commentary on the apparent use of political marketing in Sweden drawing upon concepts developed in the American and British literature. We present the results of a study of perceptions of political marketing in local elections in Norrkoping, a middle-sized Swedish town of 90,000. Firstly a series of structured interviews were carried out with the party leaders of the 5 largest parties and with the journalists who report local politics in the town. These included questions aimed at establishing their level of understanding of political marketing. Secondly, two focus groups were carried out with voters in the town, which included an exploration of their experience and perceptions of electoral campaigns.en_NZ
dc.format.mimetypeapplication/pdf
dc.publisherUniversity of Otagoen_NZ
dc.subject.lcshHF Commerceen_NZ
dc.subject.lcshHF5601 Accountingen_NZ
dc.titlePerceptions of political marketing in Sweden: a comparative perspectiveen_NZ
dc.typeDiscussion Paperen_NZ
dc.description.versionUnpublisheden_NZ
otago.bitstream.pages24en_NZ
otago.date.accession2006-02-16en_NZ
otago.schoolMarketingen_NZ
otago.openaccessOpen
otago.place.publicationDunedin, New Zealanden_NZ
dc.identifier.eprints263en_NZ
otago.school.eprintsMarketingen_NZ
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