• Machiavelli, political marketing and reinventing government 

    Harris, Phil
    Niccolo Machiavelli is used as a guide to some of the key issues facing modern government and applies his insights into the effective management and development of civic society. Political Marketing, Good Governance, ...
  • Marketing in Asia Pacific: integrating theory with practice 

    Fam, Kim-Shyan
    The East Asian economy has grown from 5.4% of the world trade in the mid-1970s to almost 20% by the beginning of this century. At present, the total GDP of the 13 East Asian countries (10 ASEAN + China, Japan and Korea) ...