Search
Now showing items 1-4 of 4
Varying the Image Quality of Multiple Television Commercials and the Impact on Evaluation and Recall: An Exploratory Study
The media plays an important role in the delivery of marketing communications messages to consumers, and changes to the mode of transmission and formatting options permitted by different media influence the way messages ...
The influence of religion on attitudes towards the advertising of controversial products
In a constantly changing and increasingly globalized world, religion still plays a significant role in influencing social and consumer behavior. This study will analyze what influence religion and intensity of belief has ...
Advertising of controversial products: a cross-cultural study
Purpose – The purpose of this paper is to determine attitudes towards the advertising of certain controversial products/services and reasons for being offensive across four different countries, Malaysia, New Zealand, Turkey ...
Cultural values and advertising in Malaysia: views from the industry
When entering into a new country, marketers must be aware of various environmental differences that they may have to address, such as media restrictions and cultural and legal factors. This paper observes a study of Malaysian ...