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    Advertising of controversial products: a cross-cultural study 

    Waller, David S; Fam, Kim-Shyan; Erdogan, B Zafer
    Purpose – The purpose of this paper is to determine attitudes towards the advertising of certain controversial products/services and reasons for being offensive across four different countries, Malaysia, New Zealand, Turkey ...

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    Erdogan, B Zafer (1)
    Fam, Kim-Shyan (1)
    Waller, David S (1)
    Publication Date
    2005 (1)
    Research Type
    Journal Article (1)
    Access LevelAbstract Only (1)

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