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Brand trust as quality cues in online tertiary education
In Malaysia and Singapore, Internet-based education has not attracted as many students as had been expected. It is reckoned that trust decreases the perceived risk of using a service. Since online learners have no direct ...
Home truths : understanding the key motives that underlie consumer home choice
This thesis aims to identify the motivating factors driving consumers home purchase decisions from the consumer's point of view. Although there is an abundance of past real estate research, dating back as far as the 1920's, ...
Insolvency prediction model using multivariate discriminant analysis and artificial neural network for the finance industry in New Zealand
Models of insolvency are important for managers who may not appreciate how serious the financial health of their company is becoming until it is too late to take effective action. Multivariate discriminant analysis and ...
Effective brand positioning of universities amongst Chinese societies in Singapore and Malaysia
Although branding has become the latest focus in tertiary education to attract international students, little has been written about the influence of brand message on student’s choice of education destination in Asian ...